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Descriptions and Terms What file formats can I send my print project in? In images or graphics: JPEG Gif ART BMP Tiff TGA PSD PNG TPX MIX PDF In documents or creative pieces: Adobe Illustrator all versions Adobe Photoshop all versions MS Publisher all versions MSWord all versions What is DPI? Dots Per Inch (DPI) is the measurement of pixels per square inch in print or an image. The human eye cannot detect the squares of color it there are 300 dots or more per square inch. The more dots there are, the stronger the clarity of image or print. The fewer dots there are, the more fuzzy an image or text will appear and can even look blocky. Just as a comparison, a scanned image or picture taken be a digital camera that is then converted to GIF file format may only have 72DPI to work with making color and clarity difficult to utilize in a print project. Fortunately there are many ways to take a low resolution picture and enhance it to improve it's appearance in your print project. Remember, the look of your image will be only as good as the original provided with the enhancements that maybe available. Images should be provided in 300DPI at a minimum whenever possible. If you are not sure what your picture or image is, send it to us at information@myqualityprinter.com and we will check it's clarity at NO Charge for you. If it is low resolution, we can identify what enhancements can be provided to improve the look of the picture for your print project. What Is Full Color? In the offset printing process this is also known as 4 color. What is color conversion? When you create a marketing piece or document in color on your computer at home or the office, you are looking at the images in direct colors of (RGB). When you take that marketing piece or document into a print process it has to be converted from the (RGB) you saw on your computer monitor to (CMYK) which is the colors it will actually be printed in. This is a process that is automatically done for you when we receive a file. Through the conversion process, color hues can be altered to a degree from how you saw it on the monitor versus how you will see it in the printed piece. A proof for the print piece is always provided for your review before printing begins. In most cased the Full Color process actually enhances the original creation. What is spot color? When a marketing piece or document is created on your computer, depending on the manufacture and (RGB) format they are using, you may have created color hues that can not be converted to (CMYK). When a spot color is identified, a color in the closest proximity to the representation will be created to complete the print project. What is Camera Ready? In desktop publishing, camera-ready refers to the final state of a publication before it is printed. Historically, the term has meant that the copy is ready to be photographed and turned into plates for offset printing. Increasingly, however, it is possible to print directly from the electronic version, either by sending it to a high-resolution laser printer or to a special device that can generate plates directly from electronic elements rather than from photographs. In these cases, therefore, camera-ready means merely that the document is ready to be printed. What is Prepress? Prepress refers to the preparation of digital files for printing. It comes after the design and page layout stage, although prepress planning is crucial during those stages to insure that files print properly. |
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